20 Years and Going Strong

Southern Fire Service & Sales is proud to announce we have been in business for 20 years! We are the nation’s number one builder of custom-built fire apparatus. We manufacture fire tankers, fire tenders, fire tanker pumpers, brush trucks, rescue units and fire apparatus. We offer service on all brands of apparatus and a full line of parts and accessories and deliver innovative and reliable products that meet and exceed your specific needs.

Southern Fire Service & Sales, Inc. was founded by owner and President Randy Willoughby as a service organization April of 1993. Whether you are in need of apparatus, equipment, or service, we take pride in being your sole source provider.

All of our products are custom built utilizing CAD engineering. Our specialized features and designs can be engineered in-house to meet any need. Sales representatives have the ability to present numerous truck designs from our vast experience in producing emergency vehicles to help generate ideas and customize the perfect truck for your fire department's needs. The knowledge gained from the service background has allowed us to design and manufacture quality-built, cost-efficient products for firefighters with longevity and durability in mind.

With a nation-wide presence and 20 years of experience, Southern Fire Service is quickly becoming a “fire-household” name in the industry. You can bet we’ll be around for the long haul.

Cheers to 20 more years!

Fourmile Fire & Rescue, AL.

We would like to thank Fourmile Fire & Rescue, AL. for their purchase of a 2000 Gallon Tanker with a Waterous CS 750 mid-ship pump.

Ridge Grove Volunteer Fire Department, AL.

We would like to thank Ridge Grove Volunteer Fire Department, AL. for their purchase of a 3000 Gallon Tanker with a Waterous 750 mid-ship pump.

3000 GALLON DEMO UNIT

We have just finished our 3000 Gallon Demo. This truck has a 1000 GPM PTO pump with all stainless plumbing. This truck is ready for delivery for a low price! Call for more information

Cypress Inn Fire Department, TN.

We would like to thank Cypress Inn Fire Department, TN. for their purchase of a 3000 Gallon Tanker with a Hale Q-Pak 750 PTO pump.

East Gold Hill Fire Department, NC.

We would like to thank East Gold Hill Fire Department, NC. for their purchase of a Rescue truck with a 10,000 Watt Generator and a Light Tower mounted on a Ford F-550, Crew Cab, 4x4.

Govan Fire Department, SC.

We would like to thank Govan Fire Department, SC. for their purchase of a 2000 Gallon Pumper/Tanker with a Hale Q-Pak 1000 PTO Pump. They picked up their unit on October 2nd, 2010.